JOE DAO
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Inner Beauty 2021 Spring Collection

INNER BEAUTY

A collaborative project between my friend, Ethan Duke and I for his Inner Beauty 2021 Spring Collection. What started out as a quick doodle on my iPad, turned into one of the coolest projects I’ve had the pleasure of working on. The most satisfying projects, for me, have always been the ones that start out simple and spontaneous.

In addition to the main capsule pieces, I created a series of illustrations, each showcasing a piece from the collection. These were eventually sold as limited edition prints.


Collaborator: Ethan Duke
Skills: Merchandise/apparel design, illustration, art direction
Photography: Ethan Duke